In its third consecutive year having partnered with the Dodgers, the Taiwan Tourism Bureau has successfully been able to achieve a strong branding image in the US.The Los Angeles Dodgers, pioneers in sport and world culture, have won more games, more pennants, and more World Series than any other club in the National League since moving to Los Angeles. This will create more choice for travelers flying abroad, and opportunities for many more international travelers to visit California. This new partnership with the Los Angeles Dodgers continues Emirates momentum in the realm of sport, with the airline having made its mark on soccer as a sponsor of some of the worlds premier teams including AC Milan, Real Madrid, Arsenal FC, Olympiacos FC, Hamburger SV, and Paris Saint-Germain. 11/2014, Murad partners with "For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognizable uniforms in all of sports is truly special.". LOS ANGELES - The Dodgers announced today a new partnership with Security Benefit, a leader in the U.S. retirement market, in which Security Benefit will become a presenting sponsor of Dodger Stadium's field level. Fantasy baseball: Which prospects have fantasy value in 2023? Dodgers seek sponsors for field, jersey patch. This is a historic partnership as it is Emirates first major league team sponsorship in the U.S. We are proud to be the Official Airline partner of the Los Angeles Dodgers, who are an innovative and cutting edge organization not just in the world of baseball, but also in the broader realm of popular sports and culture. Fans can visit 76 Southern California stations now through December 15 to participate in this retail ticket promotion. You can download the latest annual report or read our previous reports for detailed information on our commercial results and strategies. Yeah, and you thought the Cubs were in bad shape. For more information on a corporate partnership with the Los Angeles Dodgers, please email [emailprotected]. Official InfoSkip to main content Official Info Press ReleasesMLB Official Info Below is an advertisement.11/07/2007 1:40 PM ETDodgers and 76 launch pump topper promotion50-year sponsor 76 now offering Dodger tickets along with limited edition 2008 Rose Parade collectible pin in celebration of the Dodgers' 50th AnniversaryDodgers HeadlinesDodgers to be joined by Koufax at Spring TrainingDodgers alums kick off caravan painting muralsKemp: Shoulder healing 'ahead of schedule'Dodgers announce itinerary for community caravanDodgers, Cubs will play to benefit Green foundationMore Dodgers HeadlinesADVERTISEMENTprint this page|e-mail this pageLOS ANGELES -- The Los Angeles Dodgers and 50-year sponsor 76 have launched a pump topper promotion at Southern California 76 stations. partners with signs deal with Jansen, Mitchell and Wallach travelled with several of their teammates. Supervise the business development team day-to-day within the Global Partnerships Department, including department and individual goal-setting and monitoring. Emirates and LA Dodgers Press Conference - Gift Exchange Model Aircraft. The Los Angeles Dodgers franchise, with six World Series championships and 21 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. signs deal with Los Angeles Dodgers, Security Benefit Los Angeles Dodgers Los Angeles Dodgers Los Angeles Dodgers; . "This will mark the first sponsorship of many that are tied to the Dodgers' 50th Anniversary and we're proud to begin with our longtime sponsor 76." Dodger Stadium's field level extends from the left field foul pole to home plate and to the right field foul pole. 04/2016, Emirates More than 166 million fans have visited the ballpark since its opening. The 76 and Dodgers 50th Anniversary retail promotion marks the 10th year that 76 and the Dodgers have offered pump topper promotions, the first off season promotion and the first retail promotion tied to the Dodgers' 50th Anniversary celebration. It will host the All-Star Game in July for the first time since 1980. 11/2014, LG Electronics The Dodgers have led the major leagues in attendance every season since 2013. It will host the All-Star Game in July for the first time since 1980. Los Angeles Dodgers Sponsors & Audience Insights | SponsorPulse As a partner of the Los Angeles Dodgers, sponsors may have access to the following marketing opportunities: Capitalize on the history, tradition and worldwide brand equity of the Dodgers to further differentiate from the competition, build market share and increase brand loyalty. For more details on the Dodgers 50th Anniversary visit www.dodgers.com/anniversary. Los Angeles Dodgers, Warehouse Shoe Sale LOS ANGELES The Los Angeles Dodgers announced today their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season. Los Angeles Dodgers No Gavin Lux -- big problem. Follow @Emirates on Instagram and Twitter and find us on Facebook and LinkedIn. 03/2021, Robert Mondavi Wines 11/2014, Merrill Lynch The Los Angeles Dodgers Foundation (LADF) is continuing to go the distance and tackle the most pressing problems facing Los Angeles with a mission to improve education, health care, homelessness and social justice for all Angelenos. Established in 1883, the team originated in Brooklyn, New York, where it was known by a number of nicknames before becoming the Dodgers definitively by 1932. The field naming rights deal will give the eventual sponsor the most prominent position within the ballpark and include its name on signage related to the stadium as well as other marketing opportunities. Postmates Live, in coordination with Levy and its team members, will be available for fans to order concessions from stands in the "Top Deck" section of the park for the duration of the season. sponsors 03/2020, Fuelster Emirates and LA Dodgers Press Conference - From Left to Right: Emirates Cabin Crew; Stan Kasten, President and CEO of the Los Angeles Dodgers; Peter Guber, Co-Owner of the Los Angeles Dodgers; Sir Tim Clark, President of Emirates Airline; Emirates Cabin Crew. 09/2018, Selfeo "As Taiwan celebrates its 100th anniversary, we will celebrate with the Dodgers, who have had the longest history in MLB with Taiwan, by paying tribute in-stadium on two very special promotional nights." The Dodgers have hired a marketing agency to sell naming rights to the Dodger Stadium field and add an advertising patch to the team uniforms. Oct 2, 2014; Los Angeles, CA, USA; Los Angeles Dodgers starting pitcher Hyun-Jin Ryu (99) speaks to the media during workouts on the day before game one of the 2014 NLDS against the St. Louis . Consideration. Andrew Friedman weighed in on how L.A. will react to Gavin Lux's injury, the closer role and Julio Uras' future. sponsors Los Angeles Dodgers Emirates and the U.S. It is a crown jewel of Major League Baseball, and a treasured Southern California landmark. With the help of the Dodgers, the park was able to find them sponsors. Watch live on MLB.TV as No. As a proud partner of the Dodgers, WSS will have a presence at games, team events and Los Angeles Dodgers Foundation programs. Los Angeles Dodgers, Trader Joe's It is a crown jewel of Major League Baseball, and a treasured Southern California landmark. Fifty-year partner 76 is one of the Dodgers' original sponsors along with Farmer John. Additionally, the Taiwan Tourism Bureau will receive home plate permanent signage, LED signage, and a promotional video about Taiwan displayed on DodgerVision throughout the season. The Security Benefit Field Level has been designated today and Security Benefit is now an official partner. Emirates has already made its mark in the world of sport, mainly through its football sponsorship, where its deals include AC Milan, Real Madrid, Arsenal, Olympiacos, Hamburger, and Paris Saint-Germain. Los Angeles Dodgers EL SEGUNDO, Calif. March 6, 2012 Murad, Inc., the innovative skincare line synonymous with high-performance, science-based, topical and internal skincare products announced today that they have been named the Official Skincare Partner of the Los Angeles Dodgers for the 2012 baseball season. We are proud to partner with the Dodgers as the presenting sponsor of Dodger Stadiums 50th Anniversary, said State Farm Senior Vice President Tom Conley. The deal, pending the approval of Major League Baseball and the possible intervention of the U.S. Bankruptcy Court, covers 25 years and is believed to be worth between $7 billion and $8 billion to the team. accessibility__clear-input__text, Emirates and Philippine Airlines announce interline partnership, Emirates recycles more than 500,000 kilograms of plastic and glass in one year, Significant Tasmanian Aboriginal Ancestral object returns to Tasmania, Australia after 230 years, Emirates invests US$ 135 million in new pilot training centre, Emirates and the Great Britain SailGP Team announce three-year partnership. Los Angeles Dodgers, ConocoPhillips Here's how WBC offenses stack up with MLB's best, 7 Cubs combine for 1st spring no-no since 2017, Scherzer tries to test pitch clock limits, gets balk, Jays 'playing it safe' after Guerrero tweaks knee, PitchCom-tipping: Loud device leaks Twins calls, Eflin's first start after $40M deal impresses Rays, Rangers' Leclerc to miss WBC with neck injury, Rockies' Rodgers may need surgery, '23 at risk. We use cookies to optimize the website, no personal information is stored. The Los Angeles Dodgers were sold for two billion U.S . In addition to the engaging fan activations at concessions, Postmates branding will also be visible at Dodger Stadium throughout the multi-year partnership. Emirates signs breakthrough deal with LA Dodgers - SportsPro Los Angeles Dodgers the westin kierland villas; learn flags of the world quiz; etihad airways soccer team players Los Angeles Dodgers, Theragun Front Office Directory | Los Angeles Dodgers - MLB.com The account had previously been handled by GlobalWorks, New York. Los Angeles Dodgers franchise value 2022 | Statista LA Dodgers CEO: It will take 'years to catch up' from lost 2020 - CNBC In 1996, the Dodgers established a working agreement with the Sinon Bulls of the CPBL. To keep the iconic stadium name somewhat intact, the team is looking for a "brought to . signs deal with Additionally, all 12 corporate sponsors with signage on the Dodger Stadium outfield wall are supporting the initiative through Pride-colored updates to their signage. The Dodgers' history in Taiwan dates back to the late 1980s and was highlighted by the first-ever trip in 1993. sponsors Manager: Edgar Vega Castro, IT, Infrastructure Administrator: Alvin Yang, IT, Business Administrator: Stephanie L. Acosta, Senior Vice President and General Counsel: Daniel Martens, Vice President and Deputy General Counsel: Chad Gunderson, Vice President, Risk Management: Michelle Darringer, Associate Counsel: Carmen Izquierdo-Oliva, Senior Vice President, Marketing, Communications, CR & Broadcasting: Erik Braverman, Vice President, Communications & PR: Nicole Singer, Senior Director, Public Relations: Joe Jareck, Manager, Public Relations & Broadcasting: Ally Salvage, Senior Director, Government and Community Affairs: Kristin McCowan, Manager, Player and Family Relations: Karla Maynez, MARKETING, PROMOTIONS, PRODUCTION & BROADCASTING, Senior Director, Broadcast Engineering: Tom Darin, Executive Producer, Los Angeles Dodgers Productions: Greg Taylor, Senior Director, Graphic Design: Ross Yoshida, Director, Los Angeles Dodgers Productions: Erick Vazquez, Director, Digital and Print Publications and Alumni Relations: Cary Osborne, Director, Brand Marketing & Advertising: Jesse McConnell, Senior Manager of Broadcast Traffic: Nancy Morataya, Manager, Graphic Design: Antonio Gandara Rivera, Manager, Marketing and Promotions: Cierra Van Dyke, Team Historian and Publications Editor: Mark Langill, Producer/Engineer, Spanish Radio: Efren Meza, Producer/Engineer, English Radio: Duane McDonald, Coordinator, Motion Graphics: Jeff Beeson, Coordinator, Digital Marketing: Madalyn Flores, Administrative Assistant: Taylor Simsiman, Head Athletic Trainer/Physical Therapy: Thomas Albert, Assistant Athletic Trainer, Major League: Yosuke Nakajima, Major League Physical Therapist: Bernard Li, Major League Athletic Trainer: Nathan Lucero, Assistant Major League Physical Therapist: Ryan Yoshida, Strength & Conditioning Coach, Major League: Travis Smith, Athletic Development Coordinator: Eric Yavarone, Physical Therapist, Major League: Johnathan Erb, Manager, Performance Nutrition: Tyrone Hall, Manager, Medical Administration: Andy Otovic, Vice President, Merchandise: Allister Annear, Senior Director, Retail Operations: Veronica Huerta, Senior Manager, Retail Operations: Leticia Pedro, Manager, Retail Operations: Jeanine Flores, Senior Manager, Retail Warehouse: Michael Reyes, Assistant Manager, Retail Operations: Daniel Quiroz, Assistant Manager, Retail Operations: Jose Villa, Director, Planning & Development: Emily Walthouse, Manager, Special Projects: Sabriya Chaudhry, Coordinator, Planning & Development: Amber Castillo, Coordinator, Special Projects: Benjamin Weingarten, Coordinator, Planning & Development: Kelsie Ange, Senior Vice President, Stadium Operations: Joseph Crowley, Vice President, Security & Guest Services: Shahram Ariane, Director, Stadium Operations: Brandi Trevino, Supervisor, Groundscrew: Dominick Guerrero, Supervisor, Stadium Operations: David D'Auteuil, Manager, Ushers & Ticket Takers: Cindy Carrasco, Lead, Stadium Operations: Alex Stellpflue, Assistant Manager, Security & Guest Services: Steven Cohen, Assistant Manager, Security & Guest Services: Jose Jimenez, Assistant Manager, Security & Guest Services: Bryan Martinez, Assistant Manager, Security & Guest Services: Lorraine Montalvo-Valderrama, Assistant Manager, Security & Guest Services: Yvette Rivera, Administrative Assistant: Monica Saavedra, Stadium Operations Assistant: Brian Garcia, Senior Vice President, Ticket Sales & Premium Sales & Services: Antonio Morici, Vice President, Premium Sales & Services: Craig Sindici, Director, Premium Services: Justine Treibel, Senior Manager, Premium Services: Patricia Romero, Supervisor, Premium Services: Gabriela Marquez, Coordinator, Premium Sales: Natalia Gonzalez, Account Executive, Premium Sales: Jordan Wiley, Account Executive, Premium Sales: Nicholas Xepoleas, Account Executive, Premium Sales: Joshua Bertsch, Senior Director, Membership Services: Ashley Galbraith, Senior Director, Ticket Sales: Sebastian Rivas, Supervisor, Membership Services: Gerson Pineda, Coordinator, Membership & Fan Loyalty: Sarah Bluman, Senior Account Executive, Membership Services: Kaitlyn Cozens, Senior Account Executive, Membership Services: Dylan Helme, Senior Account Executive, Membership Services: Mercedes Pineda, Senior Account Executive, Group Sales: Jacob Patterson, Senior Account Executive, Group Sales: Francis Jackson Saldana, Senior Account Executive, New Business Development: Jake Smith, Senior Account Executive, New Business Development: Mark Pena, Account Executive, New Business Development: Clinton Branch, Account Executive, New Business Development: Kyle Reece, Account Executive, New Business Development: Alexandra Vasquez, Account Executive, New Business Development: Che Woolery, Account Executive, New Business Development: Rebecca Youssef, Account Executive, Group Sales: Peyton Anton, Account Executive, Group Sales: Marco Angrisani, Account Executive, Group Sales: Jaime Alcala, Account Executive, Group Sales: Callin Beadles, Account Executive, Group Sales: Lily Moreno Madrigal, Account Executive, Group Sales: Bryson Pharis, Account Executive, Group Sales: Marcus Slane, Account Executive, Membership Services: Alyssa Gasca, Account Executive, Membership Services: Andrew Wong, Account Executive, Membership Services: Gerald Amene, Account Executive, Membership Services: Sabrina Sitton, Account Executive, Membership Services: Skylar Reyes, Account Executive, Membership Services: Sara Reynoso, Vice President, Ticket Operations: Seth Bluman, Director, Ticket Operations: Steven Zymkowitz, Supervisor, Ticket Operations: Justin Fallon, Coordinator, Ticket Operations: Jennifer Romero, Coordinator, Ticket Operations: Camille Bufano, Coordinator, Ticket Operations: Lauren Williams, Chief Operating Officer: Chaitali Gala Mehta, Director, Evaluation & Impact: Kerry Klima, Director, Marketing & Communications: Erin Edwards, Manager, Grants & Initiatives: Alyssa Plourde, Executive Assistant & Operations Manager: Won Jung, Supervisor, Development: Mary Grace Carpenter, Coordinator, Development: Giovanna Petrillo, Coordinator, Grants, Programs & Initiatives: Breanna Orozco. Through this partnership, Nexen will expose its brand through an outdoor billboard placed on the rolling board behind the catcher in the home ballpark of LA Dodgers throughout the 2013 season.This partnership with LA Dodgers will serve as a good chance to improve Nexens brand image in the American market and also enhance the brands status significantly", said Janghwan Lee, Director of Global Marketing at Nexen. signs deal with The Emirates story started in 1985 when we launched operations with just two aircraft. sponsors Miguel Rojas made a difficult choice not to play in the Classic, citing a need to prep as L.A.'s everyday SS. The 76 and Dodgers 50th Anniversary retail promotion marks the 10th year that 76 and the Dodgers have offered pump topper promotions, the first off season promotion and the first retail promotion tied to the Dodgers' 50th Anniversary celebration. Together, we looked at what was happening and how it was affecting the communities we both want to serve, and together we developed a plan to respond to it. @NicholWhiteman on the @DodgersFdn partnership with @UCLAHealth. Both hold the longest-tenured sports sponsorship among all professional sports organizations in California. The Dodgers' partnership with the Taiwan Tourism Bureau is highlighted by the Hong-Chih Kuo bobblehead promotion on June 14 and Taiwan Community Night on August 13. The team has won seven World Series Championships, twenty-four National League (NL) Pennants, and nineteen NL Western Division crowns. Glad to call her my teammate working to build up Inglewood. Emirates and LA Dodgers Press Conference - Dodger Stadium Field. Developer Baseball Systems: Alex Arriola, Jr. Analyst, Baseball Strategy & Information: Matt Popowitz, Jr. Analyst, Baseball Strategy & Information: Charlie Willingham, Jr. Analyst, Baseball Strategy & Information: Sean Young, Assistant, Player Development: James Weilbrenner, Assistant, Baseball Operations: Mark Kozhaya, Senior Vice President, Business Strategy: Royce Cohen, Executive Director, Business Enterprises: Chris Koenig, Manager, Special Events: Kristi Schaffter, Manager, Programs & Events: Aviana Dominguez, Coordinator, Business Enterprises: Sommer Powers, Senior Director, Business Analytics: Michael Spetner, Senior Manager, Business Software Development: Shayan Masooman, Manager, Business Data Systems: Carlos Calderon, Manager, Arizona Operations: Matt Peabody, Manager, Minor League Equipment: Troy Timney, Sr. As one of the oldest ball parks still in use, Dodger Stadium, like State Farm, has a longstanding tradition of being there in the community. For questions regarding Public Relations, please call 323-224-1344. Los Angeles Dodgers Nelson Cruz, Los Angeles Dodgers and Burton Snowboards Win 2020 Sports JOIN OVER 30,000 FANS AND 12,000 RUNNERS FOR OUR 9 TH ANNUAL 5K, 10K AND KIDS FUN RUN!. Official Los Angeles Dodgers Website | MLB.com Los Angeles Dodgers partners with Mueller will provide the Dodgers players with Quench Gum and also their fans with special giveaways and promotions slated throughout the season. Los Angeles Dodgers partners with Emirates and the Los Angeles Dodgers Announce New Partnership Deal. Dodgers Pursuing Sponsorship For Field Naming Rights - Yardbarker 02/2016, DraftKings Dodgers fans will get a taste of the airline's bold new look on Opening Day with the new addition of an outfield wall sign prominently displayed in Dodger Stadium. The airline currently serves 10 U.S. gateways Orlando (MCO), Chicago (ORD), Boston (BOS), San Francisco (SFO), Los Angeles (LAX), Seattle (SEA), Dallas (DFW), Houston (IAH), Washington (IAD) and New York (JFK), as well as operating a trans-Atlantic route between JFK and Milan and a freighter service to Atlanta. The Dodgers officially announced their new television contract with Time Warner Cable on Monday, with the team-owned "SportsNet LA" channel starting in 2014. partners with signs deal with Dubai, UAE Emirates today announced that it will be the Official Airline Sponsor of the Los Angeles Dodgers. Deal analysis includes activation locations, LOS ANGELES The Los Angeles Dodgers today announced a multi-year partnership agreement with Fuelster, bringing on-demand mobile fuel delivery to Dodger Stadium. 11/2014, State Farm partners with Sign up with your email address to receive news and updates. SCORECARD. In addition, Emirates will feature in-game activations, occasional ceremonial first pitches and fan appreciation activities. LOS ANGELES -- The Los Angeles Dodgers have hired a marketing agency to sell naming rights to the Dodger Stadium field and add an advertising patch to the team uniforms. Sign up today! Dodger Stadium is one of only two privately financed ballparks in Major League Baseball. Vimeo. The Vice President, Global Partnerships, provides overall leadership, management, and strategic direction for the Global Partnerships Department. Los Angeles Dodgers, Stanley Black & Decker ET. Through this partnership, Nexen will expose its brand through an outdoor billboard placed on the rolling board behind the catcher in the home ballpark of LA Dodgers throughout the 2013 season.This partnership with LA Dodgers will serve as a good chance to improve Nexens brand image in the American market and also enhance the brands status significantly", said Janghwan Lee, Director of Global Marketing at Nexen. Apr 12, 2022. signs deal with Southwest will extend its brand presence and engage with ballpark fans further into the baseball season. Los Angeles Dodgers, Wingstop 11/2014, Bank of America Both hold the longest-tenured sports sponsorship among all professional sports organizations in California. signs deal with Tire Finder

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Rim Find Tires, We are proud to partner with the Dodgers as the presenting sponsor of Dodger Stadiums 50th Anniversary, said State Farm Senior Vice President Tom Conley. signs deal with For questions about donations and community outreach, please call 323-224-1435 or email [emailprotected]. Become a KPBS sponsor Machado, 30, had said that after this season he planned to opt out of the $300 million, 10-year free agent deal he signed in 2019. EL SEGUNDO, Calif. March 6, 2012 Murad, Inc., the innovative skincare line synonymous with high-performance, science-based, topical and internal skincare products announced today that they have been named the Official Skincare Partner of the Los Angeles Dodgers for the 2012 baseball season. Los Angeles Dodgers, Quench Gum SponsorPitch - Los Angeles Dodgers If you are interested in purchasing media or sponsorship opportunities from dodgers.com, please contact MLB Advanced Media. Los Angeles Dodgers President and CEO Stan Kasten told CNBC on Tuesday that it will take the franchise years to overcome the lost revenue experienced during the pandemic-altered baseball season . Tony Gonsolin shares his thoughts on new teammate Noah Syndergaard, offseason preparation and his goals for the season, Tony Gonsolin strikes out two batters in his Spring Training start against the Angels, #Angels manager Phil Nevin exchanged the lineup card with his son, Kyle, a Minor Leaguer in the Dodgers organization. The team on Tuesday announced the deal with Sportfive. What's the Dodgers' plan at shortstop? A history of developing sales strategies, revenue projections, and goal setting. Finally, the Rangers have unveiled Golden Chick and Energy Transfer Partners as new sponsors. Black Equity@AEG Celebrates Industry Leaders: Nichol Whiteman + Sheena Flowers This page is not endorsed by or affiliated with Los Angeles Dodgers, though it may be actively managed and updated by company representatives. Los Angeles Dodgers 11/2014. signs deal with 11/2014, Maxxis He played on the last two Dodgers teams to win the World Series, in 1981 and 1988. 11/2014, Hyundai The two-month long program was the most successful retail ticket promotion resulting in more than 40,000 visits to Southern California 76 stations and 20,000 Dodger ticket giveaways. Forget for a moment that the historic franchise is currently in the midst of a $150 million bankruptcy financing plan. 04/2021, Jostens We look forward to working with Emirates and their great staff in activating our multi-year partnership with our fans.. Contacting the Los Angeles Dodgers will only delay consideration of your qualifications. The team is synonymous with courage, excellence, pride, and winning. The 2011 MLB season as not been kind to the Los Angeles Dodgers. In 1957, the team moved to the West Coast to become the first Major League Baseball franchise to play its games in California. Kendall-Jackson Vineyard Estates, Santa Rosa, Calif., named Heat, San Francisco, as agency of record for Kendall-Jackson wine. Los Angeles Dodgers, Nexen Tire LOS ANGELES The Los Angeles Dodgers announced today their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season. DALLAS, April 6, 2015 /PRNewswire/ --Southwest Airlines (LUV) is stepping up to the plate and ready to play ball this season as the Official Airline of five Major League Baseball Teams. partners with Emirates will be the Official Airline Sponsor of the Los Angeles Dodgers. The team on Tuesday announced the deal with Sportfive. Gold Chick will sponsor the Rangers Dot Race in the middle of the sixth inning at every home game,. Los Angeles Dodgers, Maxxis Consistent track record of generating significant new global partnership revenue and exceeding yearly sales goals. All rights reserved. The Dodgers have supported an Asian Operations department when the club concurrently opened the first MLB office in Asia (Tokyo, Japan) and the Dodgers' overall efforts in Asia date back to 1956.