If youre. For this, we must keep in mind that not all influencers are the same. Influencer marketing is a newer type of marketing. While our list doesnt cover everything that goes into determining how much an influencer might charge, these are the things you can count on to have an impact: Lets take a closer look at these parameters and more so you can get a better idea of what it is youre paying for. Another unnamed influencer (100,000-250,000 followers, 2.5% engagement) shared a pricing model for different packages she offered. After all, each social media platform has a different audience type and creator resources vary, too, from platform to platform. Influencer Marketing There are generally three approaches you could take if you wanted to engage in influencer marketing: Organic - you search for and build relationships with influencers yourself. How much does influencer marketing cost, though? Read on to see our set of stats on influencer marketing rates and influencer marketing costs on different social media platforms. 23 FREE Influencer Marketing Tools to Find Influencers, Instagram Influencer Sponsored Post Money Calculator, What is Influencer Marketing? The more effort it takes to create the content youre asking for, the more you can expect it to cost. When you hire a full-time employee to run influencer marketing campaigns for you, your monthly expenses could range from $3,000 to $8,000. 1. How Much Do Influencer Marketing Agencies Charge TikTok is pretty new to the influencer game, so theres no real neat and tidy way to determine how much influencers earn. 4 min. At the lowest nano level, it is the cheapest; climb up to micro-influencers and it is in the mid-point more expensive than Instagram but cheaper than YouTube (though recall at the micro-influencer level there is a considerable premium on YouTube). Indeed, like Instagram and YouTube (according to Izeas data at least) 2018 saw a decline in the cost of influencer marketing on Facebook again, we are free to speculate as to why. Her pricing model seems set a little below others we have seen, with economies of scale applying for more involved campaigns. Influencer marketing in the UK seems to be pitched at a fairly robust price point, albeit one that it seems these marketers have been willing to pay. How much does social media influencer marketing cost? Top Celebrity Instagram post price, up to (in $M). Instead of commissioning video content, smart brands are paying creators for usage rights and running those as paid ads., According to Stevie Johnson, managing director at Disrupt, minimum spend sits between 15,000 and 20,000. While many influencers have careers outside social media, others have begun to make influencer marketing their full-time job. The For You Page is known for being highly targeted, with users jokingly saying that TikTok knows them better than they know themselves. Influencers also must pay their agent commission, so their rates increase to cover that additional cost. Agency introductions While it doesnt cost anything to join BrandConnect and find an influencer, the minimum project cost is $100. Nonetheless, the content they post is aspirational. It works just as youd expect for influencer marketing: an influencer promotes a brands product and gets a commission based on sales through the influencers platform. There is no minimum spend, however there is a place where it makes sense to create efficiency. Its also why companies with higher-priced products or services tend to pay more for influencer marketing. Influencers often have a presence across platforms, from Facebook to Instagram to Snapchat. Working with these types of . Five factors affect an influencer marketing companys pricing, including: In almost all cases, an agency scales its influencer marketing pricing by the number of posts requested. Searches have slowed slightly since then, however, with influencer marketing now mainstream to many. Stories are the cheapest, presumably due to their ephemeral nature. A 2017 survey from eMarketer found that UK marketers were willing to pay 1,203 ($1,581) for a micro-influencer (under 10,000) post on Instagram, and 60,476 ($79,528) for a celeb influencer (1 million followers up). This feature ensures your company receives the services you want, as well as understands what an influencer can do for you. What determines influencer marketing pricing? Check out this collection of the, What to Look for When Pricing an Influencer, How to Become an Amazon Influencer a Step-by-Step Guide, RFP Management Software for Growth-Focused Companies. Today, plugging Instagram, YouTube, and TikTok influencer marketing components into an app marketing plan has become the norm. We might assume this is a consequence of wider reach relative to the former, but lower required investment to produce content than the latter. If you prefer a performance-driven approach, you can also base your influencer marketing prices on video views. Beyond 50,000 subscribers, we might add $2,000 per 100,000 followers (50,000 followers would be equal to $1,000 using the above scale). A brief look on the graph below will show you that TikTok is rising as one of the major channels to run Influencer marketing campaigns in 2021. How Much Do Social Media Agencies Charge? [Pricing & Packages] One of the best ways to determine if youre paying the right amount for an influencer is by, measuring your influencer marketing campaign ROI. Here the WebFX influencer marketing stats are in sync with those of BusinessInsider, with Twitter offering the lowest cost influencer marketing option, at $2 a tweet for a Twitter influencer with 1,000 followers up to $2,000 for a Twitter influencer with 1 million. Unfortunately, there isn't a one-size-fits-all answer for this question, although the return on investment (ROI) for brands is proof of its success. Ninja Outreach Review: Is It a Helpful Tool For Influencer Marketing? Think of each use as an individual productonce youve used the product up by having the influencer post a video about your brand to their Instagram account, you have no product left to use in your Facebook ads. You can also take a look at the industries favored by an influencers audience to make sure that it makes sense to hire them for your brand. Like all good things this, of course, edged its way upwards. A representative of influencer marketing platform HYPR quoted in the 2017 Digiday report added a little bit of complexity to the pricing model quoted above. For a streamlined influencer marketing experience, Facebook offersBrand Collabs Manager. This is standard economics: high demand leads to higher rates. Now that weve talked a bit about influencer rates, you might be wondering what your influencer marketing dollars will get you. For example, if you want an influencer to create a post with video content, they may charge an additional fee for creating the video. While plenty declined to discuss numbers on the record, five agencies The Goat Agency, Digital Voices, Komodo, Disrupt and Tailify were willing to share. Sponsored Instagram post cost will depend on the quality of their content and the size of their audience. Some YouTube influencers charge based on video views (charging $50$100 per 1,000 views). If you dont have the skills, that also might mean hiring in or extra time spent on training and getting up to scratch. You can also run into this issue outside of seasonal campaigns if youre interested in an influencer thats particularly popular. We have a wide range, Hugo tells The Drum. Agencies can also use an influencers average number of views as a pricing factor. The period leading up to 2019 was particularly frantic, with a 1500% increase in searches for "influencer marketing" between 2016 and 2019. At The Goat Agency, co-founder Harry Hugo tells The Drum that figure is 40,000 a month. If you have your eye on a specific TikTok influencer just plug their username into our TikTok Money Calculator to see how much they average per post. Every. Includes everything in the standard influencer marketing Playbook, plus a 30 minute consultation with an Influencer Marketing Subject Matter Expert. When you start calculating influencer marketing costs, you'll see many guides suggesting that you pay X amount per 1,000 followers influencers have. Some of our brands spend in excess of $10-15m a year. The agency typically works with 10-100 influencers on a given campaign, with the average work topping out at 50. On the graph below we stack together influencer post pricing for multiple platforms to show you the striking difference between YouTube influencer post rates and the rest of top social media platforms. This strategy is smart because youre paying for the results of that post, from a like to a comment to a share which can support additional actions, like a purchase. SEO (search engine optimisation) is all about getting your brand found on search engines, sending more organic traffic to your website. If you want to engage your audience, build your brand reputation and increase your traffic, you need to be producing new, high-quality content. If you go for cheap influencer marketing services, dont expect any worthwhile results. The world famous soccer player Cristiano Ronaldos post, which has 423 million followers on Instagram, costs between $620k and $1M. Influencer Marketing Hub offers a calculator for influencers to work out what they should be charging, based on follower count and engagement. Geography also plays a part. YouTube was, along with Instagram and Facebook, one of the earliest platforms for the Influencer phenomena to emerge. Lower down the follower count hierarchy, the YouTube influencer marketing premium is considerably more pronounced. 2021 data from Influencer Marketing Hub gives you the Facebook influencer pricing range based on tiers. Maximize your campaigns success by researching your target audience beforehand. If youre focusing on Snapchat, but your target audience resides on Facebook, that campaign isnt going to perform. Of course, this means average doesnt tell the whole story. Influencer Rates Worldwide, by Influencer Tier, 2019. Perhaps we might assume a certain expectation that YouTube videos would have slightly higher production values than the more personal/intimate format of an Instagram video. There are also several influencer marketing agencies that exist to connect influencers with brands who want to hire them, but thats not where their services stop. For perspective, here are some potential influencer marketing prices on Facebook: In some cases, an influencer may exceed that average rate. , be sure to discuss that with them ahead of time and outline the terms in the influencer contract. The list is 60/40 gender split, with women dominate 6 women against 4 men. !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async"); Another find from the InfluencerMarketingHub 2021 report was that last year the overwhelming majority of marketers had planned to invest more in Influencer marketing. That said, pricing is relatively similar between the two video platforms at the power influencer and celebrity level. These smaller bloggers often see posts with higher engagement, so can offer better influencer marketing ROI, posits Lately, citing Neoreach data which suggests 30% better ROI from micro-influencers, versus macro. Several years ago influencer Cyrene Quiamco gave Digiday a slighter higher scale. For marketing on Instagram, social media influencers are charging brands anywhere between $75 and $3,000 per instagram post. In comparison, Snapchat focuses on video and text with bite-sized captions. Depending on your influencer marketing company, their pricing may also rely on an influencers followers. But what if you want to go REALLY big? In this article, were going to share 8 factors that impact influencer rates, average influencer rates for the most popular social media platforms, the types of influencer partnerships you can get, and how to find an influencer that will work with you to take your brand to the next level. Browse our prices below. 3. who fall into these categories, weve included estimates. How Much Does Influencer Marketing Cost? Elevate Online 2019s figure of $1,442 represents something of a levelling out for now, at least, this is how much marketers are willing to invest in this form of influencer marketing. You need to decide whether you are comfortable paying on an affiliate basis, fixed payment, hourly rate, licensing deal, or a combination of above. Influencer vetting, contacting, and hiring, Personal Consultation With Influencer SME. Here, were sharing the average influencer earnings per post based on the type of influencer and social media platform. Our study found that the average prices for SEO are: For specific SEO projects, local SEO came in the cheapest and eCommerce as the most expensive.