Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Rebel Yell whiskey was mashed, distilled and barreled at another facility. An American classic is reborn for anew era of rebellion! Ive been going to this park for years but now its tainted. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Each costs about $27 for a 750mL bottle. Consider this similar product. As this article mentioned the rebel yell is not an offensive name. The Luxco distillery is located in Louisville, Kentucky. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. I for one am glad they did. But for a while, it was common knowledge the main supplier was Heaven Hill. The most notable thing about Rebel Bourbon is their use of wheat. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. And he said, "Well if you don't pick it up we're thinking of picking it up." I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. There'd be riots for sure! A wheated bourbon. [3], Several recordings of Civil War veterans performing the yell exist. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Without fail, it was Yellowstone or Rebel Yell. As a result, to avoid further confusion, we used the names interchangeably throughout this post. For more information, please see our While he had no prior knowledge of whiskey, he did have some experience. Its not difficult. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Yep, they did. There is just no end to this madness. The Yellow Stone brand was discontinued in 2015. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. The W.L. This unique style offers hints of honey and butter followed by a . In Virginia battlefields, monuments, and references to the areas history are very common. And since there is no statement of age, we know the whiskey is almost certainly four years old. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. It wont be undone but it was a mistake to change the name of an icon! Honestly, at first, I thought more about the Billy Idol song. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. It just felt like another local reference, but not a celebration of the Confederacy. Tons of bottles out though. Then suddenly, I stopped seeing it in stores around town. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Not sure why it shows the old one on mobile. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Racer 75 is fine, as long as they actually RACE the trains! Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Rebel Yell whiskey is matured in No. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Its cheap and low quality but wholly drinkable. However, the addition of ice makes things a little better. It works just fine in a mixed drink and actually is palatable on the rocks. Im sure theyll be hitting the clearance rack soon. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Alcohol: 50%. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Quick everyone buy up the Rebel Yell bottlings before they are gone! WorldSeries2021 6 mo. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. We have to acknowledge and accept our past. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Finish: Sweet honey and light pepper and spice. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. The standard price of Rebel Yell used to be right around the $12 mark. I'm not sure why Rebel is less offensive than Rebel Yell. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. . As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. NGL the name was off putting and should have been changed decades ago. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Single barrel still says yell. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. With that effort, the price has went up a bit, too. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Absolutely ridiculous that you are changing the name of the Rebel Yell. Maybe the barrels that didn't make the cut? Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Leave a comment below. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt What do you think about Rebel Yell being renamed, Racer 75? When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Fifty years later, that pissed off quite a few people. Its got a strong, bold flavor thats not for the faint of heart. 'Woh-who-ey! However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. It was not that; it was the Southern war cry."[10]. That is really lame. Good one. Awww poor baby. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. After that I casually asked at a few others stores and apparently it's the same all over town. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Must go buy out the shelf of Yells now!!! Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. With the updated packaging,now is the perfect time to capitalize on thismomentum. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. From the Lux Row website: "Aged in charred oak barrels . I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low.