Are they implying 3% of their passengers are white, straight males? I really feel sorry for the kids being born today. What Is Forced Diversity, And Why Is It Controversial? I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. Protest, boycott, call, write letters. Mostly white men. Its the only way to get them to change, and it does work. I cry for the state of America these days because as previously posted, I date back to much better days. Even if they use a purple clown. but theirs are not witty, not cute, w./ nothing endearing. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. BTW, a stumbling, bumbling white man? Its as if blonde men are too representative of the old America, and therefore are not shown. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. That think our lives are for their amusement and manipulation. but lets remember its not all of they. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. Bad media of any type hurts the creator just as much as it does the audience. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. The lgbtg is nothing but a cult and BLM is a terrorist group. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. NPR is now the voice of BLM,,,,and, maybe it has to happen that way the constant beating of the drum,,,,,,but, their preaching to the choir has started a boomerang effect with me, so much so, that i can no longer just turn on the radio and allow myself to be at their programming mercy.instead, i go onto the computer and select what segments i deem avoiding those issues..even then, sometimes they seem to find a way to weave it into the fabric. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). Diverse thoughts are contagious, and they add significant value to the ideation process. These advertisers are scumbags and people should boycott the products that theyre promoting!! Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. Also cartoon ads having black cartoon characters. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. Exactly!! And when it really comes down to brass tacks, the end of our currency lies at the heart of much of this as well. Im a lush so this will be perfect! There are no white males other than stupid guys! And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. But now we have this transgendering mushroom cloud appearing. Do the stories you read there measure up to the advertising portrayal? I just think you dont like being manipulated. Interracial couples are 10% of all new marriages, which is material. We see what you are doing, and no, we arent buying it at all. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. Thanks for writing, skinny white girl. Take All Black Network for instance. Often he complains about how shows are too woke. People have plenty of reasons to keep quiet. Like with so many things in life the pendulem has over swung in an effort to correct an issue. Its been that way for ages. There is no need for this lopsided depiction of blacks in ads and on tv. Now send $5 to BLM for repentance. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. Do customer profiles. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. I dont feel guilty. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Ive wanted to ask a black person if they dont just feel really insulted by all this. Thanks for your input. Exactly, Dave. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. It basically said ALL WHITES ARE RACIST. Thank you for putting into words what has been bothering me for the last two years. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. I gave been living in Latin America, Costa Rica, for the last 13 years. I grew up in a Texas County with a 62% black population. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Thanks for doing the legwork so we dont have to, Wypipo. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. For example, hire a woman to communicate about womens issues. The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites. :p. Scratch Duck Duck Go. generally, its ridiculous. Anyone with healthy self-confidence does not require the culture to prop up their egos. Now theres an idea, Jay. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. If many of us do, I wonder what their reaction would be. The comments to the thread are right on the money too. Ive never gotten that impression. This is hard to explain as the Asian population is larger in UK. This must stop before it escalates beyond any controlled means. Just like BLM is a terrorist group. Inclusive Marketing Statistics: 36 Eye-Opening Numbers That Prove Its Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Spot on! Highly insulting. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. But this is not happening just in commercials, look at all media. You can search our website for events, press releases, blog posts, and more. They often are treated badly by a domineering woman as well. factswhich the left say is RACISM and they hate facts: I am disgusted by all of this. 8. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Seeing the new Top Gun was so sad. wowi mean, ZING! Kris, thanks for writing and do take care. Forced diversity is not working for me. Its there, its part of our history, its part of who we are. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. Giving in to these groups of people and cults. Not just all blacks do this. I have just about quit watching network television. These trends in media and advertising grieve me deeply for 2 reasons. Thats short for a leading man. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Melissa Kandel, little word studio, 7. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. Maybe this is why advertisers are pushing these social agendas?? I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Its really something how Google tries to hide discussions like this, isnt it? The reason blacks are overrepresented is because they are very vocal with their complaints. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Not about racism at all. Forced diversity. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. A Diversity Report for the Advertising/Marketing Industry (2022) Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Its the far left wing radical idiots that want to appease people of color. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. So yes, we have been, and continue to be manipulated by corporations that have political, social and religious agendas. If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. You make some good points, Don. Not without being called a racist, a misogynist, a bigot, or a homophobe. Yes and the bumbling, idiotic White male is overplayed too. Portray those stories in your marketing. I bet Im not alone.and the funny thing is, I am not a straight White male. Movies and tv followed the same trend. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. And lets not forget its also the guns fault. . So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. You know its not right to be white in todays Woke society . But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. Is it any wonder there is less racial harmony now? Companies will be forced to address their . Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. A firestorm indeed, Robert. The target demo is never the minority actors depicted in ads. ANA. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. I would love to organize SHWM (Single Heterosexual White Males) because we are apparently unrepresented and as such are solely responsible for the oppression of all non-SHWM people! What is going to happen to white children that are not being represented? If the general public only knew how creepy, manipulative, and destructive he is . This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. Its baked into our being. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. Might you be the same Anonymous that authored American Divorce? I am a white woman from the United States. Thank you! In the UK you notice plenty of Indian/Arab + White couples. I wonder if I should write to the ad agencies. Forced diversity is stupid. Click the DOWNLOAD NOW button for the full report. The future is female, as the T-shirts say. BLM will NEVER BE SATISFIED. What about The China loving NBA or the NFL? We also have Greek Cypriot, Chinese, Pakistani and Indian folk who rarely get a mention in the ads. Thats . Id love to hear an actual black persons take on the representation of black people in TV commercials. Im not watching and Im not buying. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. I for one am going back to reading or streaming movies with no commercials. (Although, a quick Google search shows most of these body positivity models to be black, of course.) For now, the only thing equitable about all this is how equally insulting it is to everyone. The textbook definition isnt quite right to me. I have ad blocks on youtube and on many websites. Thank you. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Sadly, I think you are largely correct. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. But unfortunately, Big Tech doesnt want us to. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. Thats why Im voting for the D. Thats the political mentality of so many of us. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Below, they share their best tips for doing so. Thats the crux of it, isnt it, Vi? Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. . Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. Brad, thank you for your thoughtful comment. To be honest, I feel more badly for any black people watching this crap. Not when theres an agenda to push! So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. I like my man to act like a man and not line me. More than ever, be lions, not sheep!! Also almost never see Asians either. It is pathetic and I refuse to watch all of these commercials and online ads .. Activism has become a LUCRATIVE CAREER. Its complete nonsense. I just dont think theyre really selling products anymore. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. I also firmly believe my feedback would get screened out by a cube dwelling liberal. Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. I wouldnt buy the product for a penny let alone what they are selling it for. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Then speak clearly to that audience and deliver faithfully on brand promise. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. The Importance of Diversity in Advertising | Creating Results Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Thats why I rely on you, my astute Cranky readers, who have never let me down! your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. Even a black president did not expiate the sin. It really doesnt matter to me what race a person is in a commercial. Change is needed, but where should it begin? Consider that Luke Skywalker was 57. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. It seems like TV is pushing white kids to act like disgusting black kids. In my youth you could even have called me a SJW. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. Remember the Starbucks red cup debacle from a few years back? What marketing genius came up with that concept? (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. Its absurd especially given the lack of Asian American representation. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). Absent, but it didnt stop me from achievement. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. When will America get the spine back and start saying no to these people????? Most every person shown now has black or brown skin. They dont and they shouldnt. Or men like my husband who isnt lazy and isnt a criminal? If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Criminally inclined blacks dont burgle anymore. Anyone up for organizing a white history month? But once again, American Marxism, Mark Levin. The inclusion of this new character caused the familiar cries of 'forced diversity' to be heard yet again. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. Illustration published on Tuesday, Nov. 8, 2021. What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering.
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